Tagged: retail

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Patagonia’s Anti-Ad Campaign

Phew… what a crazy weekend! And not in the “fun crazy” way. In the: “shoppers-walk-over-dying man-to-get-to-sale” kind of crazy. Ie: sickening display of consumer frenzy However, in one of the boldest advertising moves I’ve...

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Socially Conscious Millennials

As much as older generations love to indulge in the eye-rolling “kids these days” mentality, Millennials have been identified as being quite socially conscious. So much so, that many brands including JCPenney, Macy’s and...

I Might Not Clip… But I Will Scan!

I Might Not Clip… But I Will Scan!

I have written before how Target is a company that’s not afraid to try new things. So it’s not surprising that they are testing an interesting coupon phone app. This is the kind of thing I would use… as much I appreciate a bargain but am not going to sit ‘n’ clip.

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A Premium Opportunity in Trying Times

Welcome to the Post-Prosperity era of American history! The American consumer is hardly recognizable in its current form; thrift conscious, cash starved, coupon clipping, bargain hunting, and just plain doing without, a new animal has emerged. It’s not all bad news though, consumers, now more than ever, are willing to venture into retail territory…