The Evolving Experience of Shopping at Amazon

“Amazon’s push into trying to create a unique new retail experience may persuade other traditional retailers to begin organizing their products in a similar fashion, showing consumers what other consumers are attracted to, purchasing and yearning for—versus what the brand … Read More

The Future of Malls

A recent trip to the local shopping mall resulted in my friend and me standing in front of a sign that seems to encompass the current state of retail.   Storewide Sale, Everything 30-50% off   A similar statement was … Read More

Airports as Retail Destinations

Riddle: I have two hours to kill and a plethora of name brand stores within walking distance. Where am I? Answer: An airport. Where else, in this day and age, do you have two hours of free time? Sure, you … Read More

The Changing Model of Grocery Stores

Grocery stores have seen a massive shift in their business models in recent years, with brands struggling to find new ways to engage consumers that place more emphasis on the shopping experience as a value rather than just the goods … Read More

Patagonia’s Anti-Ad Campaign

Phew… what a crazy weekend! And not in the “fun crazy” way. In the: “shoppers-walk-over-dying man-to-get-to-sale” kind of crazy. Ie: sickening display of consumer frenzy However, in one of the boldest advertising moves I’ve seen lately, Patagonia approached the sale … Read More

Socially Conscious Millennials

As much as older generations love to indulge in the eye-rolling “kids these days” mentality, Millennials have been identified as being quite socially conscious. So much so, that many brands including JCPenney, Macy’s and General Mills launched back-to-school marketing initiatives … Read More

Mänland: A Creche For Men

My last long term relationship was a bit of a traditional role reversal thing. Yes, I dated a metro-sexual. One of his favorite activities was shopping. He loved any kind of shopping – clothes, furniture, décor, garden stuff. I guess … Read More

A Tale Of Good Retail

As the proud new owner of a Macbook Air 13″ I want to share my retail experience at the Apple Store because it’s a great example of Brand Sanctuary™. Lots of stores have friendly greeters, but not all have iPad … Read More

I Might Not Clip… But I Will Scan!

I have written before how Target is a company that’s not afraid to try new things. So it’s not surprising that they are testing an interesting coupon phone app. This is the kind of thing I would use… as much I appreciate a bargain but am not going to sit ‘n’ clip. … Read More

A Premium Opportunity in Trying Times

Welcome to the Post-Prosperity era of American history! The American consumer is hardly recognizable in its current form; thrift conscious, cash starved, coupon clipping, bargain hunting, and just plain doing without, a new animal has emerged. It’s not all bad news though, consumers, now more than ever, are willing to venture into retail territory… … Read More