Introducing VOICE, A New CultureWaves Product

CultureWaves introduces VOICE, a new way to think about your audience. It’s device data + need-based behavior, all adding up to a better understanding of what is influencing your target and changing their behavior. For years, demographic data has told … Read More

Retro-futurism as Product R&D

I’ve gotta go back Doc. Back…to the future…of Pepsi! … Read More

Reverse Aging To Gain Insights

Empathy is not usually a word that springs to mind when I think of good design.  However,  MIT believes that’s exactly what the designers, product developers and engineers of the future will need.  They believe that we have to come … Read More

Smells Like Fun

I’ve smelled some pretty funky smells on the dancefloor in my life… and not the good funky.  Well, according to a recent study it seems people really associate good smells with a good time.  I guess this means we could … Read More

Faster! Faster!

Fast food is a permanent and pervasive part of the American way of life. Now, it turns out, all those omnipresent fast food signs actually have a psychological effect on us, making us impatient about other aspects of our lives and fueling the Clockless Wave. … Read More

Ozzy’s DNA Could Hold Secrets and Scientific Miracles

Jump on the Crazy Train in order to become an Iron man. … Read More

A Comfort Food for Every Age

As 2009 winds down and heads into the wonderfully stressful holidays, what comfort foods are you going to turn to? According to a new trend-mapping report from the Center for Culinary Development (CCD), that depends on your age. … Read More

Tripping the White Fantastic: Part One

When the Federal Communications Commission (FCC) made the decision late in 2008 to allow unlicensed broadcasting devices access to “white spaces” in the television spectrum, many saw the move as a potentially giant step forward for US wireless networking. … Read More

Surface Heal Thyself

Wouldn’t it be amazing if our machines and gadgets had the same ability to heal themselves that we do?

Research funded by Volkswagon may scratch the surface of such technologies. … Read More

Feel Younger Than You Look?

In our never ending pursuit for eternal youth, we can soon boast about our “molecular age” should we find that a more attractive number than our chronological one. There are many consumers constantly seeking ways to push our body beyond … Read More