CultureWaves Q4: Genetic Control

There are certain things we take for granted over which we have control. What we eat for dinner, what shows we binge watch, with whom we spend time, and even what blogs we read—but how about your DNA? While it … Read More

Culturewaves Q4: Changing the Conversation

As a consumer of products aimed at preventing signs of, reducing symptoms of, and even offering a reversal of the effects of aging skin, I am starting to notice a shift in marketing. Yes, the aisles are still fully stocked … Read More

CultureWaves Q3: Counterculture: The Brand

Some of my earliest memories are ghost stories, scary movies, fairy tales, and folklore–the type of subjects that terrace the edges of the darker side of the human psyche. Even when I was scared, that feeling of perhaps stumbling upon … Read More

CultureWaves Q2: Super Beyond Foods

Super Beyond Foods is a topic in our current quarterly report, which you can download here. When you hear the term “superfoods,” you might think of fresh vegetables, exotic fruits and hard-to-pronounce herbal ingredients found in a vitamin bottle. These … Read More

Economic Recovery

As businesses prepare to recover from the recession, they should be positioned to understand their customers on a deeper emotional level. CultureWaves is ready to help companies come out strong by offering an annual subscription to its Cultural Magazine & Insights Package for only $5,000. … Read More