Introducing VOICE, A New CultureWaves Product

CultureWaves introduces VOICE, a new way to think about your audience. It’s device data + need-based behavior, all adding up to a better understanding of what is influencing your target and changing their behavior. For years, demographic data has told … Read More

Multifunctional Thinking

Whenever I need a little inspiration, I head straight to The World Thought Bank to look for patterns, trends, and fresh ideas. It was immediately apparent to me what I would write about for this POV. It seems that Mintel was right when it predicted consumer products that have more than one purpose would be popular in 2010. … Read More