Creating Scarcity

Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which sometimes gives it more attention than simply allowing a plentiful number of the … Read More

JUNE POV

E3 is sort of an electronic entertainment mecca. Brands spend their entire year (if not years) preparing to wow the public with glimpses of new games and previews of a new console system. … Read More

Hey Look, Sony Targets Girl Gamers With… Girly Things

If you’re a girl and a gamer, Sony thinks you really love glitter, stickers and Hannah Montana. … Read More