What is Content, Anyway? Part 2

In Part I, we defined today’s electronic content as an ongoing discussion, where we take an idea and build on it. So, what does that mean for a business, and where do we go from here? We are in the … Read More

What is Content, Anyway? Part 1

It is 3:50 p.m. and that dreadful moment hits—brain overload! If you don’t take a break and at least look at something other than what you’re working, you feel like time is probably going to start going backwards, pulling you … Read More

YouTube Interventions

Here’s something that takes viral marketing in an interesting direction. In fact, I’d go so far as to call it guerrilla marking. “Forever Wild, a rhino protection initiative created a campaign called “YouTube Interventions.” The insight was that people say … Read More

Virtual Church

In previous generations, people went to church to keep in touch with their friends, socialize, and yes, practice their faith. Now? For millenials, the generation between 18 and 30, many are now going to the Internet to find God, get religious, or move past religion to something more meaningful. … Read More

Heartwill: An Online Safe Box For Your Memories

So many of us live an “online” life. It’s no wonder that a site has come along that gives us a forum to store our memories and create a legacy that will live on for the generations that come after we are gone. … Read More

Ok, I’ll Ask Alice

I’m kind of a sucker when it comes to gimmicks and services on the internet, so when I came across this website Alice, cause everyone needs an Alice, I thought I had found a Mecca!  Alice provides you a better … Read More

Got You Covered!

Brands aren’t the only ones trying to intersect consumers in their comfort zones, not when consumers are there to help maximize convenience on behalf of their friends. We all have the sweetest intentions of visiting family and friends that live … Read More

Emission Mission

With spending down and credit in a crunch, one plastic card is attracting customers with a missionary zeal aimed at protecting the planet. Visa Europe is introducing the idea of a carbon offset good with every purchase. … Read More