New Moms are a Target

They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More

So how’d you two meet?

In the Deity Complex Wave we see people getting what they want without regard for the trappings of the old way of doing things. You want something, you get it—regardless of the means—and it better be exactly what you want. … Read More