Creating Scarcity

Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which sometimes gives it more attention than simply allowing a plentiful number of the … Read More

Millennials Are Changing Their Story Through Self-Improvement

The internet has often been a brutal place for Millennials, continually reminding them of their inadequacies and shortcomings compared to their peers and the generations that came before them. They often get a bad rap for their perceived laziness, entitlement … Read More

A Shift in Perspective: Generation Z

Marketers have spent years researching the Millennial generation. In broad strokes, they know that Millennials are the last generation to have had an offline childhood and the youngest have grown up with a digital world catered to them). Millennials have … Read More

What’s (Millennial) Cooking?

Millennials have taken a lot of flak for the way they live. Previous generations continually disapprove of their smartphone-dependent tendencies, coupled with their incessant need for technology and the internet to survive. However fair or unfair this assessment may be, … Read More

Workshop Concepts: Evolving Hotel Design

For many, hotel rooms seem rather monotonous. While traditional amenities like a bed, a TV, a nightstand and a bathroom remain consistent in hotels across the world, the room they’re housed in has drastically evolved. The well-accepted and emulated bedroom … Read More

Workshop Concepts: Cheating

Cheating in sports is nothing new, but the cheaters themselves are getting younger and younger. The past two decades have shown us a very nasty and low-character side of sports. Dozens of top athletes, many of whom were role models … Read More

Emerging Evidence: New Networking

Millennials are redefining how and why we network. … Read More

Q315 Topic: Micro-Moment Efficiency

Millennials use their smart devices for “Micro-leisure,” using them to enhance the small moments they get throughout the day and make their overall experience more relaxing. … Read More