Marketing Immersion

Residents around the city of London have reported seeing humanoid robots roaming the streets. Does this mean that the android uprising is finally among us? Thankfully, not yet. This is all just some clever marketing stunt put together to help … Read More

A Shift in Perspective: Generation Z

Marketers have spent years researching the Millennial generation. In broad strokes, they know that Millennials are the last generation to have had an offline childhood and the youngest have grown up with a digital world catered to them). Millennials have … Read More

Market Theory: Brand Decentralization

Letting go of your central content hub might be the best thing you ever did. … Read More

Tweeting FTW

I love it when businesses “give good twitter”. Whether it’s a PR person, a social media consultant or an employee that is given the freedom to tweet whatever they like, when it’s done well it really personalizes a product, brand … Read More

“High” Praise?

There are countless tumblr blogs dedicated to drug culture and imagery. Many are filled with so many mesmerizing .gifs and visual illusions that you don’t need to be on drugs to feel tripped out. My friend, who knows I love … Read More

Kellogg’s Twitter Marketing Is Totes Amazeballs

It seems Kellogg’s is a company that knows how to monitor twitter. The fun started with the lead singer of popular English, alternative, brit pop band The Charlatans, Tim Burgess. Probably while passing time on tour or something similar, he … Read More

An IKEA Sleepover

Did you ever have that childhood fantasy of spending the night in a department store? I did. IKEA has tapped into that urge, with a fun stunt that let some lucky fans spend the night: “IKEA hosted a sleepover at … Read More

Little Riley Has Some Good Questions

There’s a really cute viral video doing the rounds of a little girl in the “girls” section of a toy store, surrounded by pink packaging and dolls, asking her father why the boys toys look different and are separated in … Read More

Brands Are Mad About The Muppets

Who’s excited about the new Muppets Movie!!??  Meeee!  And apparently a BUNCH of brands are too! Brooks Brothers have dressed Kermie in several outfits in the upcoming film. He’s looking very dapper in a custom-made notch lapel “Fitzgerald”-style tuxedo, pleated … Read More

Volkswagen On The Bandwagon?

Alright, so here’s a promotion I can’t quite wrap my head around. I have grown up with a mother that has very fond memories of VW’s. Her first car was a Beetle and she trailed across Europe in the 60’s … Read More