Rewards

Those who have given up on using coupons seem to like rewards, particularly when they are conveniently tucked into an app. What’s more, rewards come because you like the company—so you don’t have to weed through ones you don’t care to frequent. … Read More

Inherent Loyalty

Remember high school, when you became friends with one person and suddenly had another friend or two because of them? It was our early exposure to “related loyalty,” where you loved one thing, and gained another. Loyalty has entered a … Read More