information overload

Can You Do Nothing For 2mins?

Posted by sally on January 23, 2011 | Featured

As someone that has a love of Yoga and meditation, I thought this will be a breeze. But about 30 secs in, I got a text and instinctively, completely unthinkingly, I picked up my phone to read it. Now, technically … Read More

Tags: Self-Actualization, add, behavior, habit, information overload, time out, web surfing

The Span of Attention

Posted by sally on January 14, 2010 | Featured

Admit it! You see this POV in your inbox, you’ve glanced at how long it is, and you’re weighing whether or not you can afford the time to read it. Or perhaps you are looking fr something to sink your teeth into because you DO have the time and want to digest something thoroughly? … Read More

Tags: POV, add, attention span, didn't read, facebook, information overload, length, overwhelmed, social media, time, tl;dr, twitter

VOICE is a segmentation tool that marries artificial intelligence with human intelligence. We start by receiving device behavior* and then applying a needs-based filter of human behavior. This combination of data allows CultureWaves to develop Personas, which help you as a business better understand how your target audience thinks-their various needs, wants, and values-all based in behavior and presented with actionable strategy.
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*Device data is collected by Dstillery through an agreement with CultureWaves. They observe more than 160 billion daily interactions across computers, tablets and smartphones and provide that information to us in subpopulations, which we then analyze and categorize into personas, archetypes, or path-to-purchase behavior.

How will the food and beverage consumption of key generations – Gen Z, Millennials, and Boomers –change as these groups move through life stages? The new report, A Generational Study: The Evolution of Eating, reveals whether their patterns will be similar to, or different from, those of previous generations. It’s how to develop marketing strategies and make long-range plans that position your business for growth.
Read more | Press

Snacking in America— This is the definitive guide to snacking, with newly added content from CultureWaves on emerging trends to bring the insights to life and give examples of in-market activation. Now you can get clear answers to your pressing questions about snack foods and between-meal consumption.
Read More | Report Excerpt

The report will give you an abundance of snacking data insights with a landscape of consumer behavior and motivations. In addition, the report offers a predictory look at opportunities for the future, so be sure to check out how to get your copy.