Introducing VOICE, A New CultureWaves Product

CultureWaves introduces VOICE, a new way to think about your audience. It’s device data + need-based behavior, all adding up to a better understanding of what is influencing your target and changing their behavior. For years, demographic data has told … Read More

New Moms are a Target

They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More