Patagonia’s Anti-Ad Campaign

Phew… what a crazy weekend! And not in the “fun crazy” way. In the: “shoppers-walk-over-dying man-to-get-to-sale” kind of crazy. Ie: sickening display of consumer frenzy However, in one of the boldest advertising moves I’ve seen lately, Patagonia approached the sale … Read More


Earlier this month, America celebrated the Fourth of July. Or as it’s known in my neighborhood: “Fireworks-are-too-fun-to-be-illegal day.” … Read More

Rapt With This Wrapping

I might have a hard time deciding what to get people as Christmas presents but this wrapping paper is awesome!  If they are disappointed with what inside their present, then they can have fun with this great example of Virtual … Read More

October POV

Well everyone, it’s October which means it’s time for leaves, pumpkins, the anxiety of preparation for the holiday season, and of course the word “sexy” appearing on everything it shouldn’t. … Read More

The “Targeted” YouTube Channel

As someone who could be described as a “YouTube early adopter” I’ve watched it grow into the force it is today. I have also wondered why more companies don’t have branded YouTube channels… it’s direct, casual, targeted and entertaining communication. Well, Target has lived up to their name and hit the bullseye. … Read More

Giving Back—In a Year That’s Taken So Much

The holiday season is coming. It’s time to stop being such a jerk.

OK. OK. I won’t speak for you, but I’m going to be honest and admit that I get a knot in my stomach when those seasonal decorations start appearing in the store. … Read More