I’m a big fan of gamification. For those that don’t know, it’s a way to turn ordinary scenarios into a points scoring game. It’s a way to make doing chores fun, or make working out more exciting, for example. Well, … Read More
Amazon.com has always been a greener way to shop because your car stays in your garage the whole time. Now even the shipping is greener. Instead of all those boxes that pile up, Amazon has introduced the Amazon Tote to the Seattle area. Your order is delivered in a free re-useable tote. … Read More
For years, marketing has profited from the idea that a bigger package made people feel like they were “getting more.” That’s why we have wads of cotton in our aspirin bottles and all that air in our cereal boxes. All that is changing with the new push toward green packaging. … Read More
Five decades ago The World Wildlife Fund came on the scene and has been making waves ever since. Well, they’re setting quite a standard with their HQ in the Netherlands. But so they should!
With so much “greenwashing” going on these days it is heartening when a company not only embraces exactly what it is they stand for, but leads by example in the innovation dept. too. … Read More
I don’t know about you, but I have to respect whatever trees get contorted into Post-it notes, because I use them like crazy. Luckily, 3M has announced that they have received chain-of-custody certification from the Sustainable Forestry Initiative. This means you can keep on posting them to your hearts content… … Read More
After some reflection, the hype over biofuel has given way to criticism by environmentalists. The controversy revolves around the fact that many biofuels require use of land and crops that would otherwise be used for growing food, further inflating food … Read More