CultureWavesQ3: Identity Branding

When a Brand Goes Beyond a Name When I was younger, I remember how important it was to have certain name brands attached to things like clothing and shoes. This was so important, in fact, that kids were subjected to … Read More

A Shift in Perspective: Generation Z

Marketers have spent years researching the Millennial generation. In broad strokes, they know that Millennials are the last generation to have had an offline childhood and the youngest have grown up with a digital world catered to them). Millennials have … Read More