Scouting for Healthier Options.

It’s almost time for Girl Scout Cookies and that means many New Year’s resolutions will fall victim to those sweet little girls in uniform. … Read More

Coke Shrinks to Fit

There’s a very popular trend in the food business that calls for products to come out with 100-calories-or-less portions in single-serve packages. You get your Oreos and you get calorie control. … Read More


If you’re in the Body Warranty Wave, you most likely push your body hard trying to get all the performance out of it you can. For a runner that means getting a “runner’s high,” a feeling that you can run forever. … Read More

Tobacco Candy

With three times the nicotine found in a single cigarette, these innocent looking tobacco candy pills aren’t for the light at heart. Called “Camel Orbs”, there’s an aura of naughtiness to the pills despite being smokeless, spit less, and waste … Read More

Getting the Best of Bad Times

People don’t always want what’s good for them, but they like to know there’s at least some good in the bad. In a bad economy, which no one wants, the Flexible Flux Wave points to a striving for equilibrium in unemployment. … Read More

Sugar the New Cocaine?

Here’s what we at CultureWaves® (who didn’t major in neurology, pharmaceuticals, or any health related science) know: We know that we, the general public, LOVES sugar. We’ll consume it in any form we love it so much. We’ll drink it, … Read More

Because Making Sure Your Dog Stays Fit Is (More) Important.

That’s right folks, a treadmill for dogs. We won’t spend too much time on this, but it was worth a mention as a classic piece expressing the hedonistic behavior that makes up our Flexible Flux™ wave. For this ladies and … Read More

Natural Beer Promise

The natural beer promise is that its: Made From Only Natural Ingredients. Brewed Naturally. Free From Artificial Additives or Preservatives. And that’s all…verbatim. Obviously, a return to nature with or without you is in full force here. But the more … Read More

Breaking Bad News with Cute Pics

Perhaps even the most conservative of conservatives will find some humor warmth in the otherwise sad and distraught producing message. Or maybe you’ll just succeed in pissing someone off if he/she finds the attempt offensive and rude. For the messenger … Read More

Quack Health Foods Are Big Business

So we spend billions of dollars every year on foods that either falsely claim or imply to be healthy on their labels and packaging. Damn. The media preying on the vulnerable, naïve and nutritionally uneducated? No way! Unfortunately, it’s far … Read More