The New Village

The old saying goes, “It takes a village to raise a child.” While that phrase may still hold up, the village is changing. New moms have more resources at their fingertips than ever in their friends, family, social networks, online … Read More

New Moms are a Target

They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More

How Thanksgiving Turned Into Friendsgiving

Thanksgiving has changed, and, if anything, it seems to have extended the holiday. It’s become known as a “season of eating” rather than one meal–and along with it comes time spent with a variety of different “friend groups.” Our EVP … Read More

Marriage Is No Longer The Norm

The new census 2010 figures are out, and for the first time since they began tabulating family data in 1940, there are more un-wed couples in the USA than married couples. Households with husband-wife couples has now fallen below 50 … Read More

That’s What Friends Are For

With the spate of natural disasters over the last few years, it’s no surprise that there is a rise in articles about survivalism.  I’m seeing more and more “how-to” blogs about stockpiling and bunkers and disaster plans.  Even Costco is … Read More

Marriage Minority

For the first time, married couples have dropped below half of all American households. According to data released by the Brookings Institution, only 48 percent of American households in 2010 are classified as married. Now, we only reminisce as we … Read More

Heartwill: An Online Safe Box For Your Memories

So many of us live an “online” life. It’s no wonder that a site has come along that gives us a forum to store our memories and create a legacy that will live on for the generations that come after we are gone. … Read More

Got You Covered!

Brands aren’t the only ones trying to intersect consumers in their comfort zones, not when consumers are there to help maximize convenience on behalf of their friends. We all have the sweetest intentions of visiting family and friends that live … Read More

Mariachi Brings Families Together

With Hispanic students dropping out at alarming rates, teaching mariachi has become a way to actually keep students in school-and keep the peace in their families. … Read More

Smart Investing Starts Young

Virtual learning centers are getting more and more popular, and in today’s economy this one makes sense. Dollars and cents. It’s called younginvestors.com and it contains just about everything you need to teach or learn about money and investing for kids and teens alike. … Read More