“Humane” Technologies

  When the internet was first introduced, users sat in awe at the innovation that it presented. It was a communications platform and a distribution method for information and data. The world wide web took something that previously traveled through … Read More

Betting on the Digital Derby.

Horse racing has long been the most acceptable and legal form of gambling across the United States. … Read More

Tagging Your Favorite Teachers

As we wrap up teacher appreciation week (yes, this week was teacher appreciation week fyi), I’d like to give kudos to this lovely campaign that uses tagging to express gratitude to your favorite teacher. It’s Facebook based, and teach.com uploaded … Read More

We All Scream For Ice Cream

I love this ambient campaign from Streets ice-cream, Australia. They are letting passers-by share a fun video of themselves online. You may remember this film technique was first made famous by the Matrix films. The technology involves a bunch of … Read More

Facebook Night Club & Twitter Cafe

The Virtual Merge™ wave is where the actual world meets the virtual world. I came across a two examples that have been inspired by the big guns of social media. The first sprung up in the surprisingly unlikely place of … Read More

Two Experiments With Modern Life

I saw this really clever digital short on Vimeo about a guy who’s constant texts, bleeps, email alerts etc. turn into music.  It serves as a clever showcase for his obvious talent but it’s also a pertinent comment on the … Read More

An IKEA Sleepover

Did you ever have that childhood fantasy of spending the night in a department store? I did. IKEA has tapped into that urge, with a fun stunt that let some lucky fans spend the night: “IKEA hosted a sleepover at … Read More

BeerFriender Helps You Buy A BeerTender

Heineken came up with a cheeky promotional idea for the festive season. They launched a fancy keg called BeerTender that lets you pull fresh draft beer at home for $99. However, they acknowledge that it’s not really the time of … Read More

Volkswagen On The Bandwagon?

Alright, so here’s a promotion I can’t quite wrap my head around. I have grown up with a mother that has very fond memories of VW’s. Her first car was a Beetle and she trailed across Europe in the 60’s … Read More

Gal Pal Certified

Girls talk about guys.  FACT.  Many of us love to match-make too. We discuss our relationships… often in gory detail. Sorry guys, but your girlfriend/wife’s friends probably know more about you than you would be comfortable with. The thing is, … Read More