The New Local…Well, Newer

We’ve talked about local for years—particularly in food marketing. Years ago food became all about local sourcing, meaning finding your ingredients within a 100-mile radius. Even that measurement was hotly debated, and eventually “local” became about what was local to you. … Read More

Insta Gratification

  Real talk, I’ve judged people based on their Instas. I know—it’s terrible and it’s the actual personification of judging a book by its cover. But that’s what it’s come to…and I’m not the only one, nor is Instagram the … Read More

Niche Luxury: How Companies are Redefining Enjoyment

If you set foot in our offices, you’d find plants everywhere. It’s partly a desire to foster a green environment, and partly the fact that we aren’t home much to care for them there. It’s also something of a competition … Read More

Old World Tourism

Tourism’s shift in focus to experiences and authentic cultural immersion has created a new demand for travel experiences—one that reflects traditions from eras today’s consumers have never known. … Read More

The New Tourists

Tourists. You either love them or hate them—and, at some point, you probably are one. But what does it even mean to be a tourist these days? Is everyone still running around in a local t-shirt, taking pictures of everything … Read More

The Evolving Experience of Shopping at Amazon

“Amazon’s push into trying to create a unique new retail experience may persuade other traditional retailers to begin organizing their products in a similar fashion, showing consumers what other consumers are attracted to, purchasing and yearning for—versus what the brand … Read More

Are We Willing to Eat Cold Food

Growing up, it was perhaps the worst sin we could commit: getting to the dinner table late. OK, that, and spilling sugar. By the time I was in upper elementary school, my mom had returned to the outside-the-home workforce and … Read More

“Do Not Touch” is Dead

Putting my finger on what’s been missing. To be clear, I have a massive appreciation for art, but unfortunately have always found myself bored in silent, delicate museums with old paintings limited to a dull color palette. When I discovered … Read More

Wellness Hospitality

Living a healthier lifestyle is about diet and exercise, sure. What’s more, it includes how our environment makes us feel. The growing market of “wellness hospitality,” in which standard travel includes more than nutritious food, also gives us workout retreats … Read More

The Expansion of VR

Most people immediately think of gaming when they imagine virtual reality (VR). Technology is continuously progressing and the actual reality is VR is finding more application across a variety of industries. The immersive experiences associated with VR are advancing sports, … Read More