Wellness Hospitality

Living a healthier lifestyle is about diet and exercise, sure. What’s more, it includes how our environment makes us feel. The growing market of “wellness hospitality,” in which standard travel includes more than nutritious food, also gives us workout retreats … Read More

The Expansion of VR

Most people immediately think of gaming when they imagine virtual reality (VR). Technology is continuously progressing and the actual reality is VR is finding more application across a variety of industries. The immersive experiences associated with VR are advancing sports, … Read More

Marketing Immersion

Residents around the city of London have reported seeing humanoid robots roaming the streets. Does this mean that the android uprising is finally among us? Thankfully, not yet. This is all just some clever marketing stunt put together to help … Read More

Athletes Under a Data Microscope

Player tracking data provides new layers of relevant feedback for both casual fans and athletes looking to improve. Tracking technologies enhance the viewing experience for fans by letting them see where their favorite players are located on the field, and … Read More

MAD MAX: BLACK &CHROME makes for a lovely day indeed

While most post-apocalyptic films try to wash as much color out as possible, George Miller wanted to do something different with the palette of Fury Road to create a different experience than audiences are used to. This was option B. … Read More

An IKEA Sleepover

Did you ever have that childhood fantasy of spending the night in a department store? I did. IKEA has tapped into that urge, with a fun stunt that let some lucky fans spend the night: “IKEA hosted a sleepover at … Read More

Leaving The “Being Eaten” Part Out

This Canadian holiday resort understands how to create an immersive experience! This wading pool lets their guests get up close and personal with the residents of the Cochrane Polar Bear Habitat. Separated by two-inch thick Plexiglass these lucky swimmers get … Read More

Secret Cinema Adds a New Level of Entertainment

If I Told You, You would Have To be Destroyed By Me. … Read More

Crunchcore, for the musically discerning foodie

New studies have shown that music, and by extension background noise in general, affects the way food tastes and how you experience it. This to some extent, explains why airline food is always viewed as terrible; the sheer amount of background noise you are constantly exposed to literally drowns out the taste. … Read More

How Does Your Country Party?

So, this is one example of what I’m talking about when I talk about “The Experience.” Smirnoff has launched a cool campaign of cultural exchange, centered around partying. Fourteen countries have signed up for the “experiment in global nightlife culture” and are packing their favourite music, food, dance moves, fashion, bands and DJ’s into one crate and sending it to one of the other countries. … Read More