Here’s an eye-catching campaign that fits nicely in the Living Vicariously™ wave. It’s called “Become Someone Else. Pick your hero at Mint Vinetu” by Lithuania based Love Agency. The print ads seek to encourage people to lose themselves in literature. … Read More
escapism

Smells Like Vicarious Living
Ah, Guitar Hero, a staple in our Living Vicariously™ Wave. It’s been trashed on South Park, among other places, for the very fact that the amount of time someone spends button mashing they could learn to play the same songs on a real guitar. Well, now an ad for Sparrow Guitars reflects just that, targeted at the older gaming audience it simply says, “Teen Spirit doesn’t smell like 5 plastic buttons.” … Read More

Kidults Just Wanna Be a Baby Again
Remember when you were young and wanted to grow up so fast? I definitely remember wanting to push the fast forward button when I was a kid. I guess the “Universal Joke” is that when we get there, we just wanna hit that rewind button sometimes. … Read More