Losing Your Self In Literature

Here’s an eye-catching campaign that fits nicely in the Living Vicariously™ wave. It’s called “Become Someone Else. Pick your hero at Mint Vinetu” by Lithuania based Love Agency.  The print ads seek to encourage people to lose themselves in literature.  … Read More

Smells Like Vicarious Living

Ah, Guitar Hero, a staple in our Living Vicariously™ Wave. It’s been trashed on South Park, among other places, for the very fact that the amount of time someone spends button mashing they could learn to play the same songs on a real guitar. Well, now an ad for Sparrow Guitars reflects just that, targeted at the older gaming audience it simply says, “Teen Spirit doesn’t smell like 5 plastic buttons.” … Read More

Let’s Get Drunk!

Ahhhhhh is it Friday yet? C’mon…let’s get wasted! Who’s in?

Ok, maybe not right now as we’ve all got work to do. But I’m trying to make a point. Have you noticed a growing amount of “drunkenness” acceptability lately? I have. And as an Aussie that’s saying something. … Read More

Kidults Just Wanna Be a Baby Again

Remember when you were young and wanted to grow up so fast? I definitely remember wanting to push the fast forward button when I was a kid. I guess the “Universal Joke” is that when we get there, we just wanna hit that rewind button sometimes. … Read More