Sales Fatigue

I feel a little guilty for this one, adding yet another email to your inbox this early in January—now that you’ve finally gotten all those “special deals” cleared out. But that’s exactly what prompted writing this. … Read More

What’s Your Price?

To promote its Send Money tool, Paypal created a microsite called “Do Stuff for Money.” The idea is to get you to use the site to send an offer to a friend via Facebook or email. The offer has a price, and if your friend agrees to do it, he or she gets the money through Paypal. … Read More