New Moms are a Target

They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More

Marriage Minority

For the first time, married couples have dropped below half of all American households. According to data released by the Brookings Institution, only 48 percent of American households in 2010 are classified as married. Now, we only reminisce as we … Read More

XBOX Wants to be Your Daughters BFF

uring a recent meeting, Microsoft spoke of how it would like to use the XBOX 360’s Kinect as a tool to attract girls to the console and gaming market. … Read More

The Why Behind Why

Something that often baffles people is the question of why. We all have our reasoning behind what we do and how we do it, but people often have to pause before they can answer why. … Read More

Twitter: More Grown Up Than You Thought

In technology, more than other life categories, we tend to see individuals pigeonholed according to age. The assumption that the youngest of our peers are the most tech-savvy is a popular view that is not necessarily supported by fact. An … Read More