Bad Service: The Tale Of The Tron Suit

I have a friend who has set out on an interesting DIY journey. It all began with the search for the perfect Halloween costume. He’s a big fan of TRON and was stoked to find an amazing leather, fully functional, … Read More

A Tale Of Good Retail

As the proud new owner of a Macbook Air 13″ I want to share my retail experience at the Apple Store because it’s a great example of Brand Sanctuary™. Lots of stores have friendly greeters, but not all have iPad … Read More

Free Laptop For Life

There’s no telling how far a company will go to acquire a customer’s undoubting loyalty. With a global economic recession still underway, computer maker Fujitsu Siemens has decided to throw all its chips in, betting sales will rise after launching … Read More