Introducing VOICE, A New CultureWaves Product

CultureWaves introduces VOICE, a new way to think about your audience. It’s device data + need-based behavior, all adding up to a better understanding of what is influencing your target and changing their behavior. For years, demographic data has told … Read More

Cultural and Societal Shifts Shape New Thanksgiving Traditions

Chicago, November 22, 2016 — Thanksgiving traditions are evolving to reflect the new cultural and societal makeup of the U.S., finds The NPD Group, a leading global information company, and its research partner, CultureWaves®, a consumer qualitative insights company that … Read More