We’ll Be the Judge

We’ve all seen it. A company spokesperson, or even the CEO, shows up on TV and tells you what a wonderfully socially responsible company XWZ is. Well now, instead of just helplessly sitting on your couch, Project Label is giving you a chance to throw in your opinion about a company to help create what is called a “social nutrition” label. … Read More

The “Targeted” YouTube Channel

As someone who could be described as a “YouTube early adopter” I’ve watched it grow into the force it is today. I have also wondered why more companies don’t have branded YouTube channels… it’s direct, casual, targeted and entertaining communication. Well, Target has lived up to their name and hit the bullseye. … Read More

How’s Your Social Nuturition?

Anyone in the food industry knows that nutrition labels have revolutionized the way average consumers choose their food products. Informing the consumer with simple labeling so they can compare two similar products in order to make informed and healthy decisions … Read More