Cultural and Societal Shifts Shape New Thanksgiving Traditions

Chicago, November 22, 2016 — Thanksgiving traditions are evolving to reflect the new cultural and societal makeup of the U.S., finds The NPD Group, a leading global information company, and its research partner, CultureWaves®, a consumer qualitative insights company that … Read More

Market Theory: Brand Decentralization

Letting go of your central content hub might be the best thing you ever did. … Read More

‘Limited Editons’ Now Come In Store Size

Limited Editions have engulfed entire stores. … Read More

A Comfort Food for Every Age

As 2009 winds down and heads into the wonderfully stressful holidays, what comfort foods are you going to turn to? According to a new trend-mapping report from the Center for Culinary Development (CCD), that depends on your age. … Read More

Taken Not Stirred

Flexible Flux™ is a cheeky wave… it’s pretty much about convincing yourself, or feeling “less guilty” about decisions. Putting “some good stuff in my bad stuff”™ is the Human Truth of this Wave but even that’s a bit of a stretch for this crazy “breakthrough” I read about yesterday. … Read More

Flying High and Happy

One airline is taking the Private Pampering Wave seriously. Virgin Atlantic Airways is treating passengers to something it calls “Airphoria” that delivers, in it words, “a truly unique flying experience for the increasingly frustrated and disappointed business traveler.” … Read More