Applebee’s is still buzzing.

Applebee’s may be thinking the new digital campaign would have been better not shared. … Read More

Tagging Your Favorite Teachers

As we wrap up teacher appreciation week (yes, this week was teacher appreciation week fyi), I’d like to give kudos to this lovely campaign that uses tagging to express gratitude to your favorite teacher. It’s Facebook based, and teach.com uploaded … Read More

Socially Conscious Millennials

As much as older generations love to indulge in the eye-rolling “kids these days” mentality, Millennials have been identified as being quite socially conscious. So much so, that many brands including JCPenney, Macy’s and General Mills launched back-to-school marketing initiatives … Read More

Heinz: Personalized “Get Well” Soup

It may still feel like summer in Los Angeles right now, but my friend in Scotland says it’s already getting quite chilly. Yes folks, cold & flu season is on it’s way. That’s why this is such a cool campaign … Read More

Losing Your Self In Literature

Here’s an eye-catching campaign that fits nicely in the Living Vicariously™ wave. It’s called “Become Someone Else. Pick your hero at Mint Vinetu” by Lithuania based Love Agency.  The print ads seek to encourage people to lose themselves in literature.  … Read More

Do Good – It’s Actually Pretty Simple Folks

My roommate and I don’t have a car. Recently, she went on an expedition to buy several huge bags of mulch for the garden. While in the checkout queue, she mused to the cashier about whether a cab would be cool with such a cargo “don’t like your chances” was the reply. … Read More

Flying High and Happy

One airline is taking the Private Pampering Wave seriously. Virgin Atlantic Airways is treating passengers to something it calls “Airphoria” that delivers, in it words, “a truly unique flying experience for the increasingly frustrated and disappointed business traveler.” … Read More

The One Thing That You Should Steal If You don’t Have!

After Barrack Obama’s sweeping victory in the US presidential elections the Republicans  are analyzing every aspect of his campaign, getting ready for a 2012 counter- attack. But, domestic politicians are not the only ones that have taken notice of the … Read More