Rewards

Those who have given up on using coupons seem to like rewards, particularly when they are conveniently tucked into an app. What’s more, rewards come because you like the company—so you don’t have to weed through ones you don’t care to frequent. … Read More

Q315 Topic: The Brand Crusade

Trying to fit in a good deed for the day is a challenge for consumers already striving to find a work-life balance in their hectic schedules. … Read More

Q315 Topic: Trust Shift

Brand honesty within the consumer market is extremely important, but a corporate scandal or faulty product can quickly overshadow claims. … Read More

Modern Day Slavery

Recently, a friend had a rant about internet activists that rail against “modern slavery” and American consumption of slave made goods. His point was that it’s all hot air unless they are offering a solution. He was questioning the logic … Read More

Quantifying Social Media

When I saw this story from Mashable that gives a dollar value for a companies Facebook friends….I was, ahem, intrigued. Now, people that know me, know I’m allergic to math but when I think about what this piece is really about it leaves me…well, exasperated. … Read More

I Might Not Clip… But I Will Scan!

I have written before how Target is a company that’s not afraid to try new things. So it’s not surprising that they are testing an interesting coupon phone app. This is the kind of thing I would use… as much I appreciate a bargain but am not going to sit ‘n’ clip. … Read More

From Hard to Soothing Sell

What do you do with a crying baby? Popping in a pacifier usually does the trick. How about someone crying over their 401K? Well for that, Madison Avenue seems to have found a pacifier for the times: Nostalgia. … Read More

Mind the Curb

A year ago we saw the reverse graffiti work of Paul Curtis, who would wash messages onto the dirty surfaces of cars, streets, and walls throughout Leeds, England. It made for interesting street art seeing the contrast between the dirty … Read More