Inherent Loyalty

Remember high school, when you became friends with one person and suddenly had another friend or two because of them? It was our early exposure to “related loyalty,” where you loved one thing, and gained another. Loyalty has entered a … Read More

A Shift in Perspective: Generation Z

Marketers have spent years researching the Millennial generation. In broad strokes, they know that Millennials are the last generation to have had an offline childhood and the youngest have grown up with a digital world catered to them). Millennials have … Read More

Q315 Topic: Trust Shift

Brand honesty within the consumer market is extremely important, but a corporate scandal or faulty product can quickly overshadow claims. … Read More

Q315 Topic: Manufactured Identity

Brands are embracing the changes happening in gender… and you should too! … Read More

“High” Praise?

There are countless tumblr blogs dedicated to drug culture and imagery. Many are filled with so many mesmerizing .gifs and visual illusions that you don’t need to be on drugs to feel tripped out. My friend, who knows I love … Read More

Condoms & Sex Toys That Come To You

I was originally thinking of this for the Barely Legal™ wave since it involves condoms and sex toys, but then I realized on a deeper level it’s about HOW & WHERE the products are meeting the consumer. We all know … Read More

Facebook Disguised As A Spreadsheet

Here’s a cheeky campaign that fashion brand DIESEL just launched.  They have made available the Be Stupid at Work app, which turns your Facebook into a Exel spreadsheet.  Why? So you can fool your boss into thinking you are working … Read More

Knoll: Chair Love

Considering how many hours one can be sitting in it, I’m not surprised people get very intense about their work chair. Knoll is known for their ergonomic yet stylish office chairs.  They recently launched myGeneration, “an online hub where people … Read More

Celeb Sanctuary

The essence of Brand Sanctuary™ is “using trusted names as a shield”.  This usually means product names that we’ve grown up with, or choose to use above all others because we perceive them as “the best”.  In the world of … Read More

Idiocy as an Ad Strategy: HURRR DURRR.

It’s always been around: buffoonery and shenanigans as an ad campaign. Because let’s face it: Stupidity is hilarious, and stupidity where someone majorly screws up is unparalleled comedy. Recently though, that idea has been taken to a whole other level. … Read More