“I,” Brand

Brands want to be a part of your life. Whether or not you realize it, they are seeking desperately for new ways to become something more than the product you throw into your shopping cart, or the service that is … Read More

The Rise Of Social Curation / Commerce

Have you noticed more and more people talking about Pinterest lately? Do you think it’s just an online scrapbook or “vision board”? If that’s the case, think again: “Pinterest is the hottest thing in social content curation right now and … Read More

The Future Of Publishing – Eye Of The Beholder?

I would think every generation has opinions about other generations…especially those younger than them. Gen X & Y often seem criticized and/or misunderstood by Boomers and beyond. … Read More

Is social media social yet?

Remember when social media was a fun, quirky thing that existed only for the purpose of entertainment? Those days, it seems, are long gone. With every new push into the social media frontier, it seems as it we’re slowly finding ourselves more on the verge of developing “the next big thing” as opposed to something fun. … Read More

Branding the Arts

Studies claim that the Internet is making people stupid; that the access to information and the rise of texting is going to cause a perfect storm of illiteracy and attention deficit disorder. Is the answer branded arts and literature? … Read More

Are They Talking About You Right Now?

HSBC Holdings plc is a multi-national banking corporation that is taking a PR beating thanks to a cheeky social media company that decided to use it as an example of how potent online public opinion can be.

Definitely not an official site by any means, it’s quite simple – they pull in mentions of HSBC from the Twittersphere, then classifies them as a Fail or a Win for the bank… … Read More

Managing Social Networks

For those of us in the business industry, we are all well aware of the importance of personal branding and self promotion. We know that social networks can be a valuable way of achieving success, but with the number of … Read More