Liquid Stories

Consumer demand for experience in all things has led to consumers expecting experience in all things. The term “experience” is a little misleading, however, when it comes to beverages. When you hear the word, in conjures images of immersive, highly … Read More

The Changing Dynamic of Coffee

Once a morning ritual for those heading off to work, coffee has become an all-day beverage of choice for consumers. What started as a work break indulgence and a way to recharge has turned into a lifestyle complete with special … Read More

Food Trends 2016: Coffee Flavor & Flair

Coffee is big right now—The Food Channel identified it on its Top Ten Food Trends for 2016, with a look at coffee rubs, coffee beer, chewable coffee cubes and more. Coffee represents an $81 billion global industry, and is continuing … Read More

Juicy Ideas To Cut Down On Packaging

We live in a throw away society. Anyone who has seen the mountainous landfills where our trash ends up can’t help but realize the way we package things is so wasteful. Over packaging is a pet peeve of mine. That’s … Read More

Pass Me A Chewy Beverage

SUMMERTIME!!!  Couldn’t you just go for a nice cool beverage?  How about a refreshing mix of flavors you may not be familiar with, and chunky chewy bits floating in it? These Asian style drinks are much more popular in the … Read More

Wants vs. Needs

I came across this glass that is cleverly using design to make a point.  It’s a 16 oz. glass with a hole strategically placed at a line near the top that makes you question whether you really need to fill … Read More

PepsiCo’s Vending Machines Get Social

Pepsi has just launched a “next generation” social vending machine.  We’ve noticed touchscreen vending machines lately but this takes it to another level of interaction. “Using digital technology, PepsiCo’s Social Vending System enables any user to gift a friend by … Read More

The Solo Man Bib ‘Mansforms’ You Into a Real Man

Check out this campaign for Australia’s Solo soft drinks.
“Solo Beverage company aims to turn pasty, hairless boys into real men with their Solo Man Bibs…”
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Real Sugar is a Throwback…

“Make me feel like I did back then”.  TIME TRAVEL is all about recapturing those feelings from times gone by.  We find a lot of fun “retro kitsch” in this wave. As someone in early my early 30’s it’s a … Read More