Context in Check

Nostalgia is a funny thing. I laughed at Gen Xers when their childhood was repurposed into kitschy gimmicks targeted at young, trendy millennials who were eating nostalgia up on an ongoing basis. But now, as we’re moving further into 90s … Read More

A Shift in Perspective: Generation Z

Marketers have spent years researching the Millennial generation. In broad strokes, they know that Millennials are the last generation to have had an offline childhood and the youngest have grown up with a digital world catered to them). Millennials have … Read More

Gen X Anthem

There’s a video going around that has been re-posted by so many of my Gen X friends that I had to take a closer look. It’s part of Yahoo’s in-house Sketchy comedy series- which explains the high production values, I … Read More

Aging & The City

Yes, that’s not the word you want to be attached to “& the City” but research is starting to show that the fast paced life you either loathe or love is having its own effects on your brain.
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A Great Old Hangout

Evidently there are a lot of seniors who would like to rewind back to a time when they could hang out at a malt shop or coffee house with their buddies and feel like they owned the joint. Mather Lifeway® is banking on it. … Read More

Feel Younger Than You Look?

In our never ending pursuit for eternal youth, we can soon boast about our “molecular age” should we find that a more attractive number than our chronological one. There are many consumers constantly seeking ways to push our body beyond … Read More

Vavelta: Foreskin and After

File this into the department of things that I would rather not visualize. Apparently, a new dermatological treatment that reduces the appearance of scarring and wrinkles named Vavelta is primarily derived from the foreskin of newborn infants. No, this is … Read More