Be First Faster


Death to the Metrosexual!

“The Man Comes Around.” Too bad Johnny Cash isn’t with us anymore; his album title does this Wave proud. America is apparently into the Hollywood image of the “strong silent type” and has been ever since the days of John Wayne and Gary Cooper. Well, now a study from the University of Missouri-Columbis says that tough guys actually do heal faster than the norm.


Fiber Optic Field of Dreams

Believe it or not, there are people who lie awake at night thinking about how to improve synthetic turf. And they’ve done it. Sportexe, known as a leader in synthetic turf systems, has developed something that Forbes magazine dubbed “Turf TV.”


Putting Energy to Work, and Vice Versa

ModeLab is betting its future on sustainable phones that run off renewable energy. For example, one of its concept phones can be hung around your neck to grab a little solar action. Another is a sports phone recharged by your workout. This particular piece of evidence is more than a techie idea-it’s a sign that the electronics industry is stepping up to the challenge of Green Hot in a big way.


Garrett Gourmet Popcorn

The more the world presses in on us with high gas prices, the war in Iraq, and what seems like a new natural disaster every week, the more we all want to escape. People are spending whatever it takes to buy products or services that can soothe and comfort them.


Boxfish Bionic Car Study

Green Echo is all about imitating natural design, and it is becoming so popular, we can’t begin to report all the evidence that’s turning up. Instead of a fear of losing what nature gives them, or feeling guilty because of what “we’ve” done to it, this group seeks to be in tune. They are less concerned with protesting and more interested in making progress.


Supermac Creative Mac & Cheese

DVR Lifestyle is all about finding the good parts of the movie-the movie being your life-and living in those moments. Ten is the new 15, and 40 is the new 30! Age has nothing to do with how people act of feel. They enjoy the experience of fast forwarding or rewinding to capture and freeze-frame moments that represent peak experiences.


Stampede Light® The Power Beer

We saw this Wave in rip-roaring operation during the National Restaurant Association (NRA) Show in Chicago. People want good with their bad, in a big way. Organic cookies, ice cream, and mixers. They have tired of the yo-yo dieting and we see an emerging consumer beginning to request food that has some goodness right next to or on top of the bad.