Be First Faster

10-3-07-suggestive-selling

RU IN2U®?

Calvin Klein is introducing the world to “technosexuals™”-a term the company has trademarked and used in the launch of its newest fragrance, IN2U. The ad campaign suggests technical connections such as blogging and text messaging as turn-ons, with a “hidden” message that isn’t particularly well hidden.

9-11-07-virtual-community

Life Creates Its Own Encyclopedia

Think Wikipedia is hot stuff? Go look at the demonstration pages at www.eol.org. The Encyclopedia of Life is being developed as a resource for a broad audience, from teachers to media to scientists. What are called “species pages” will attempt to explain and visualize life in a wide range of languages.

9-4-07-guys-and-dolls

Death to the Metrosexual!

“The Man Comes Around.” Too bad Johnny Cash isn’t with us anymore; his album title does this Wave proud. America is apparently into the Hollywood image of the “strong silent type” and has been ever since the days of John Wayne and Gary Cooper. Well, now a study from the University of Missouri-Columbis says that tough guys actually do heal faster than the norm.

8-28-07-sensory-appeal

Fiber Optic Field of Dreams

Believe it or not, there are people who lie awake at night thinking about how to improve synthetic turf. And they’ve done it. Sportexe, known as a leader in synthetic turf systems, has developed something that Forbes magazine dubbed “Turf TV.”

8-14-07-green-hot

Putting Energy to Work, and Vice Versa

ModeLab is betting its future on sustainable phones that run off renewable energy. For example, one of its concept phones can be hung around your neck to grab a little solar action. Another is a sports phone recharged by your workout. This particular piece of evidence is more than a techie idea-it’s a sign that the electronics industry is stepping up to the challenge of Green Hot in a big way.

7-30-07-pacifiers

Garrett Gourmet Popcorn

The more the world presses in on us with high gas prices, the war in Iraq, and what seems like a new natural disaster every week, the more we all want to escape. People are spending whatever it takes to buy products or services that can soothe and comfort them.