Legacy is the New Nostalgia

A brand’s legacy is only as good as the memory people have of it. This is why so many brands are now leveraging nostalgia into new products, essentially combining the past with the present to bolster the future. A perfect … Read More

Artificial Product Scarcity

Note: Culturewaves has previously written about the concept of the “Mark-Up Economy” here. Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which … Read More

Not Just Another Blog Post About Pumpkin Spice

I know what you’re thinking: Not another pumpkin spice article; we know it’s fall! But stay with me here! Scrolling through the metropolis of the internet, skimming past all of the delicious fall recipes that come with the season, I … Read More

Make Halloween Great Again!

Halloween might be my favorite time of year—considering I have a pumpkin patch whose single purpose is to supply me with ample jack-o-lanterns, it’s pretty much a given. Halloween has always been the time of the year when fears come … Read More

Nostalgia Remixed: Stranger Things

“Stranger Things,” the recent retro-inspired Netflix original series, has more than just its fans buzzing. From the moment the title appears, even small things like the font instantly propel audiences back in time. The eerie glowing letters evoke a dark … Read More

Pokemon Won’t “Go” Away

Pokémon is a media product created by The Pokemon Company, a Japanese consortium among Nintendo, Game Freak and Creatures. This cultural icon was created by Satoshi Tajiri in 1995 and is based on anecdotal animals called “Pokemon.” People known as … Read More

Emerging Evidence: New Nostalgia

The new nostalgia will be downloadable. … Read More

Retro-futurism as Product R&D

I’ve gotta go back Doc. Back…to the future…of Pepsi! … Read More

Slow, Awkward and Overdue: The Nostalgia-Inducing Death of Adult Contemporary Music

Millennials have grown up. Thanks Filter. … Read More

The Dream of the ‘90s

The classic ‘90s TV show, Boy Meets World, will be revisited with Girl Meets World, a spinoff featuring the two main characters now as parents. … Read More