Future Farming: Aquaculture

Global meat consumption just hit a 40-year high. The global population is approximately 7 billion today, and it’s expected to rise to 9.7 billion by 2050. If our meat consumption rates stay the same, by 2050 we would need more … Read More

Q315 Topic: The War on Waste

The Green Movement has evolved beyond preventative and into pro-active. It is no longer good enough to simply cut emissions or recycle—now there is a call to be able to use the excess that is otherwise wasted. … Read More

Consumers Seeking Balance: An Interview with Veestro

In today’s fast-paced, hyperconnected and constantly changing world, we naturally seek shortcuts that maximize our limited time. … Read More

Living Walls

Here’s a trend I really want to see catch on. I remember when I saw my first large scale, living succulent wall at a mall in Hollywood about 5-6 years ago now. I was so taken by how lovely it … Read More

Getting Competitively Green

I’m a big fan of gamification. For those that don’t know, it’s a way to turn ordinary scenarios into a points scoring game. It’s a way to make doing chores fun, or make working out more exciting, for example. Well, … Read More

Juicy Ideas To Cut Down On Packaging

We live in a throw away society. Anyone who has seen the mountainous landfills where our trash ends up can’t help but realize the way we package things is so wasteful. Over packaging is a pet peeve of mine. That’s … Read More

Cool Red Buses That Are Green

When I lived in Melbourne, Australia for 2 years I never needed to drive a car… Not even once. There are trams that come every 10mins and some buses are even more regular. The rest of the time I was … Read More

Patagonia’s Anti-Ad Campaign

Phew… what a crazy weekend! And not in the “fun crazy” way. In the: “shoppers-walk-over-dying man-to-get-to-sale” kind of crazy. Ie: sickening display of consumer frenzy However, in one of the boldest advertising moves I’ve seen lately, Patagonia approached the sale … Read More

Puma Aiming For “Compostable”

I’m kinda loving the directions Puma has been going in the past couple of years. I was a fan of their “Puma Social” that fit right in with our Clockless™ wave. They weren’t winning the sport shoe game so they … Read More

Salvage Bar & Lounge

I came across this cool bar in Los Angeles that’s a really great example of the Green Hot™ trend called UpCycling. “Salvage Bar & Lounge is the brainchild of Nocturnal Entertainment Group. The group saw a fantastic location, and the … Read More