Category: Flexible Flux™

VIGO-GUM

Beauty Gum

We find a lot of “enhanced” food in the Flexible Flux™ wave.  The Human truth™ is: “I want some good stuff even in my bad stuff.”  Well, I’m sure chewing gum is not high...

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Mini-Size Me

Flexible Flux is all about justification.  It’s no surprise that many food chains are experimenting with mini sizes to lure the diet conscious consumer. “Dairy Queen promoted baby Blizzards last month, giving diners about...

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The Snooze Bank

The snooze button qualifies as perhaps one of the original good news/bad news gadgets. The bad news is it’s time to get up. The good news is you get a few more minutes. Now in the Flexible Flux Wave, we have the Banclock pay-as-you-snooze device. To activate the snooze button, you have to drop in a coin.

Coke Shrinks to Fit

Coke Shrinks to Fit

There’s a very popular trend in the food business that calls for products to come out with 100-calories-or-less portions in single-serve packages. You get your Oreos and you get calorie control.

Taken Not Stirred

Taken Not Stirred

Flexible Flux™ is a cheeky wave… it’s pretty much about convincing yourself, or feeling “less guilty” about decisions. Putting “some good stuff in my bad stuff”™ is the Human Truth of this Wave but even that’s a bit of a stretch for this crazy “breakthrough” I read about yesterday.

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Free Your Mind

I came across a really interesting group that I wanted to know more about. It’s a growing movement of mentally ill patients and their allies that are rejecting medication and taking pride in their ‘madness’. The “Mad Pride” movement originated in the late 1990s.