Beauty Gum

We find a lot of “enhanced” food in the Flexible Flux™ wave.  The Human truth™ is: “I want some good stuff even in my bad stuff.”  Well, I’m sure chewing gum is not high on most people’s “no no” list, … Read More

Mini-Size Me

Flexible Flux is all about justification.  It’s no surprise that many food chains are experimenting with mini sizes to lure the diet conscious consumer. “Dairy Queen promoted baby Blizzards last month, giving diners about half the calories of the small … Read More

The Snooze Bank

The snooze button qualifies as perhaps one of the original good news/bad news gadgets. The bad news is it’s time to get up. The good news is you get a few more minutes. Now in the Flexible Flux Wave, we have the Banclock pay-as-you-snooze device. To activate the snooze button, you have to drop in a coin. … Read More

The “Good” And The “Bad” Of Fast Food

Need a quick refresher on the Wave we call Flexible Flux™?

Well, the Human Truth is “I want some good stuff in my bad stuff.”™ And, Burger King has just released a new grainy ciabatta bun that is a perfect example. … Read More

Coke Shrinks to Fit

There’s a very popular trend in the food business that calls for products to come out with 100-calories-or-less portions in single-serve packages. You get your Oreos and you get calorie control. … Read More

Taken Not Stirred

Flexible Flux™ is a cheeky wave… it’s pretty much about convincing yourself, or feeling “less guilty” about decisions. Putting “some good stuff in my bad stuff”™ is the Human Truth of this Wave but even that’s a bit of a stretch for this crazy “breakthrough” I read about yesterday. … Read More

Free Your Mind

I came across a really interesting group that I wanted to know more about. It’s a growing movement of mentally ill patients and their allies that are rejecting medication and taking pride in their ‘madness’. The “Mad Pride” movement originated in the late 1990s. … Read More

$1 Per Day To Not Get Pregnant

That’s right, dollar a day to keep babies away! Money is the oldest incentive to reward behavior, and a program funded by the University of North Carolina decided it’d be twice as rewarding to prevent teen pregnancy and up college … Read More

Tobacco Candy

With three times the nicotine found in a single cigarette, these innocent looking tobacco candy pills aren’t for the light at heart. Called “Camel Orbs”, there’s an aura of naughtiness to the pills despite being smokeless, spit less, and waste … Read More

Getting the Best of Bad Times

People don’t always want what’s good for them, but they like to know there’s at least some good in the bad. In a bad economy, which no one wants, the Flexible Flux Wave points to a striving for equilibrium in unemployment. … Read More