Boiling the Religion out of Kosher

Secular consumers are using kosher as a guide for what food they can and cannot trust. … Read More

Scouting for Healthier Options.

It’s almost time for Girl Scout Cookies and that means many New Year’s resolutions will fall victim to those sweet little girls in uniform. … Read More

QSR Giants Phasing Out Inhumane Meat Sources

Here’s a great example for the Flexible Flux™ wave. This wave is where we balance what can be considered “bad stuff” with a healthy dose of “good stuff”. Burger King has announced that all of its eggs and pork will … Read More

Food And Mood Link

This recent study won’t be a shock to most people. Apparently they’ve scientifically proven that eating junk food is linked to far higher rates of depression. “The study, carried out at the University of Las Palmas de Gran Canaria, suggests … Read More

Going In For The KillShot

I’ll just come out and say it. I hate the “sport” of hunting. I’m one of those people that is fine with hunting for food. Most indigenous cultures have a respect for the animal and use every part. And after … Read More

YouTube Interventions

Here’s something that takes viral marketing in an interesting direction. In fact, I’d go so far as to call it guerrilla marking. “Forever Wild, a rhino protection initiative created a campaign called “YouTube Interventions.” The insight was that people say … Read More

Chocolate With Good Intentions

When I told my (somewhat cynical) roomate about this chocolate it produced such a groan, that there was no question to his feelings about it. Just to be sure though, he added: “ugh, gimme a break.” So what are we … Read More

The “Artisan” Craze

USA today recently had a good article on the explosion of “Artisan” products that has taken place recently. Tostitos Artisan Recipes chips? C’mon really? Everyone from Domino’s to Starbucks is cashing in on the word which calls to mind images … Read More

Fresh Vending

On-the-go snacking has being going through it’s awkward “healthier options” overhaul phase for quite a while now.  Don’t get me wrong I think it’s much needed… I mean, you just need to see a school bus pull up and watch … Read More

Oh Snap! Supercandy!

Want to understand Flexible Flux™?  Here is a perfect example of something that would fit into this wave. “Supercandy”!!  While the makers of Snap don’t deny that this is candy… they are no strangers to the fitness industry and have … Read More