A Rap About “Ross: Dress For Less.” Sure, Why Not?

Have you heard the rap song about Ross, yet?

When I did, my heart swelled: I Finally. Had. An. Anthem. … Read More

Brand New Brand Territory

A few years ago, Shrek and M&M’s came out with the “Shrek Size”, which were really just bigger M&M’s, but who doesn’t love candy when it’s like five times the original size? But now, we have Shrek nail polish. … Read More

Haters! Apple Loyalists Cry Foul Over iPad

Apple has a problem that few of us will ever have to deal with; they are a victim of their own greatness. … Read More

An Apple FanGurl’s Biased Opinion

Ok. So… I will try not to be too gushy with this blog but in the interest of full disclosure…I’m a Mac Gal. To the point of totally “connecting” with my latest beau over the fact we are Apple freaks. I seriously don’t think I could date a guy that only used a PC. … Read More

Biking Your Way Downhill With Your Fanbase

While Nintendo may be very successful with the Wii, the consoles constant casual gamer focus is slowly driving its older fans away from the system. … Read More

Disney and Marvel Make Sweet Love.

News hit today that Disney bought Marvel Entertainment for Four Billion Dollars. Hopefully this means we’ll never have to sit through another wretched Punisher movie. … Read More

Adidas “Originals” House Party

Iconic street and sportswear brand, Adidas, turned sixty this year and what better way to celebrate than to throw an old school house party! It all started with a star studded, full length video, directed by Nima Nourizadeh. the video kicked off Adidas’s highly successful “Originals” campaign, celebrating sixty years of style. … Read More

Starbucks Evolution

I did a search for the tag Brand Sanctuary™ in Neemee today and Starbucks popped up 3 times on the first page. Hmmm what are they up to?

Starbucks is going back to its “premium-coffeehouse roots — by building premium coffeehouses. The chain, in the latest attempt to negotiate its turnaround, is focusing on stores with smaller-batch coffee, community involvement and entertainment. … Read More

Brand Expansion

Monocle, the magazine turned store, is embarking on a brand proliferation path at breakneck speed. The barely two-year-old magazine extraordinaire is launching a hometown store by the same name. … Read More