Remember high school, when you became friends with one person and suddenly had another friend or two because of them? It was our early exposure to “related loyalty,” where you loved one thing, and gained another. Loyalty has entered a … Read More
Brand Sanctuary™
Artificial Product Scarcity
Note: Culturewaves has previously written about the concept of the “Mark-Up Economy” here. Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which … Read More
Pokemon Won’t “Go” Away
Pokémon is a media product created by The Pokemon Company, a Japanese consortium among Nintendo, Game Freak and Creatures. This cultural icon was created by Satoshi Tajiri in 1995 and is based on anecdotal animals called “Pokemon.” People known as … Read More
Emerging Evidence: Pop Culture Curriculum
Education is taking advantage of popular culture in order to create interesting experiences for students. … Read More
Q315 Topic: Trust Shift
Brand honesty within the consumer market is extremely important, but a corporate scandal or faulty product can quickly overshadow claims. … Read More
Dinner With A Side Of Gore
Most web reaction to this has been incredulous: “This can’t be real??” Then you read it’s from Japan. “Ohhhhh, yep. Ok. Japan.” Gaming themed bars are nothing new, but a restaurant/ cafe based on a brutally violent game called Resident … Read More
Sounds Weird
Adult Swim, the kings of weird late night TV, have launched their annual Singles Program. No, I don’t mean some kind of dating service (although that could be a fun idea!) It’s free downloads of music singles from artists that … Read More
Kellogg’s Twitter Marketing Is Totes Amazeballs
It seems Kellogg’s is a company that knows how to monitor twitter. The fun started with the lead singer of popular English, alternative, brit pop band The Charlatans, Tim Burgess. Probably while passing time on tour or something similar, he … Read More
Paul Frank & Nestle Crunch Get Cozy For Christmas
The Holiday Season is a time for coming together. Here’s two brands that are doing just that. “Nestle Crunch has partnered with fashion label Paul Frank on a limited-edition run of their 2.75 oz. chocolate bar. The official collaboration sees … Read More
Gal Pal Certified
Girls talk about guys. FACT. Many of us love to match-make too. We discuss our relationships… often in gory detail. Sorry guys, but your girlfriend/wife’s friends probably know more about you than you would be comfortable with. The thing is, … Read More