Building a Taste for Plant-Based Foods

When diners hear the words “plant-based,” several things can come to mind: lack of flavor, non-filling, tasteless, and even negative textural qualities such as “spongy.” Those who prefer meat as the main attraction of each meal might even picture a … Read More

Updating Privacy

If you are like me (and, trust me, I’m fairly normal when it comes to being a part of today’s consumer society) you are getting a lot of emails with the subject line something like: “We are updating our privacy … Read More

There Are Consequences

My parents raised me knowing the consequences. Yes, I could stay up late, but I still had to get up for school. Yes, I could dye my hair purple, but I had to face potential unemployment, depending on the policies … Read More

What is Your Privacy Worth?

This question has been asked many times over the years, as producers of products and technology have both become increasing more interested in things we once kept private. Originally—by which I mean, before social media—our sense of privacy gave us … Read More

The Changing View of Wellness

We have a new rule at the office. Stay home if you are sick. No longer are there medals handed out for making the effort, for dragging your weak and chilled body out of bed, and certainly not for sneezing … Read More

Context in Check

Nostalgia is a funny thing. I laughed at Gen Xers when their childhood was repurposed into kitschy gimmicks targeted at young, trendy millennials who were eating nostalgia up on an ongoing basis. But now, as we’re moving further into 90s … Read More

Legacy is the New Nostalgia

A brand’s legacy is only as good as the memory people have of it. This is why so many brands are now leveraging nostalgia into new products, essentially combining the past with the present to bolster the future. A perfect … Read More

New Moms are a Target

They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More

Cultivating Happiness

As our lives are increasingly busier and more stressful, the need for a broader sense of self is becoming a hot button topic. How can we juggle work and personal interests/hobbies while maintaining the right level of self-care? With the … Read More

RNG Design

Automation has already proven to be the next stage of industrial and commercial expansion with manufacturers, food service operators, and distributors all adopting automation on some level in order to cut costs and speed up wait times. However, what happens … Read More