The Evolving Experience of Shopping at Amazon

“Amazon’s push into trying to create a unique new retail experience may persuade other traditional retailers to begin organizing their products in a similar fashion, showing consumers what other consumers are attracted to, purchasing and yearning for—versus what the brand … Read More

CultureWaves Q2: Super Beyond Foods

Super Beyond Foods is a topic in our current quarterly report, which you can download here. When you hear the term “superfoods,” you might think of fresh vegetables, exotic fruits and hard-to-pronounce herbal ingredients found in a vitamin bottle. These … Read More

Liquid Stories

Consumer demand for experience in all things has led to consumers expecting experience in all things. The term “experience” is a little misleading, however, when it comes to beverages. When you hear the word, in conjures images of immersive, highly … Read More

Are We Willing to Eat Cold Food

Growing up, it was perhaps the worst sin we could commit: getting to the dinner table late. OK, that, and spilling sugar. By the time I was in upper elementary school, my mom had returned to the outside-the-home workforce and … Read More

Plants: How a Hobby Became a Lifestyle

Looking around my open office space, there is a noticeable green glow from the encroaching living decor that is fed by several co-enthusiasts. Having plants in the workspace just does something to the overall feel of the room. The way … Read More

“Do Not Touch” is Dead

Putting my finger on what’s been missing. To be clear, I have a massive appreciation for art, but unfortunately have always found myself bored in silent, delicate museums with old paintings limited to a dull color palette. When I discovered … Read More

Gaming in The Era of Immediacy

To say expectations are high around E3 is an understatement. Everybody has their personal wish list of what they want announced by major developers, and, at the same time, every participant has a voice in the back of their head … Read More

The Photo Era

Back in the day when food websites and blogs were popping up and people began posting photos of their food, art directors everywhere were saying, “Nooooooo” in loud laments. After all, they had built whole careers on the quality of … Read More

The Consequence of Sound: How Loud is Your Life?

There are many things that pollute our world, causing a range of side effects and consequences. It’s been established that air pollution limits our breathing and visibility; water pollution makes us sick and limits our water supplies. Now there is … Read More

Building a Taste for Plant-Based Foods

When diners hear the words “plant-based,” several things can come to mind: lack of flavor, non-filling, tasteless, and even negative textural qualities such as “spongy.” Those who prefer meat as the main attraction of each meal might even picture a … Read More