Building a Taste for Plant-Based Foods

When diners hear the words “plant-based,” several things can come to mind: lack of flavor, non-filling, tasteless, and even negative textural qualities such as “spongy.” Those who prefer meat as the main attraction of each meal might even picture a … Read More

Wellness Hospitality

Living a healthier lifestyle is about diet and exercise, sure. What’s more, it includes how our environment makes us feel. The growing market of “wellness hospitality,” in which standard travel includes more than nutritious food, also gives us workout retreats … Read More

What is Your Privacy Worth?

This question has been asked many times over the years, as producers of products and technology have both become increasing more interested in things we once kept private. Originally—by which I mean, before social media—our sense of privacy gave us … Read More

Everything’s Coming Up Purple

If we are what we eat, we should all be feeling a bit more like Violet Beauregard in 2018—that is, if Instagram has any sway over us.  Rummaging through seed catalogs is one of my favorite things to do every … Read More

The Changing View of Wellness

We have a new rule at the office. Stay home if you are sick. No longer are there medals handed out for making the effort, for dragging your weak and chilled body out of bed, and certainly not for sneezing … Read More

The Changing Model of Grocery Stores

Grocery stores have seen a massive shift in their business models in recent years, with brands struggling to find new ways to engage consumers that place more emphasis on the shopping experience as a value rather than just the goods … Read More

The Rise Of Wellness Technology

Healthcare and technology have come together to create a new category of consumer electronics as the need for rapid diagnosis and treatment have become more of a priority to consumers. Being a part of a fast-paced society, consumers now have … Read More

Not Just Another Blog Post About Pumpkin Spice

I know what you’re thinking: Not another pumpkin spice article; we know it’s fall! But stay with me here! Scrolling through the metropolis of the internet, skimming past all of the delicious fall recipes that come with the season, I … Read More

Honey Offers Sweet Alternatives

For centuries, people have enjoyed honey as a sweet treat and a wonderful addition to many foods. In the past, it was used to enhance foods, fight infection and to even make mead, an alcoholic drink. Honey has come a … Read More

Marketing Immersion

Residents around the city of London have reported seeing humanoid robots roaming the streets. Does this mean that the android uprising is finally among us? Thankfully, not yet. This is all just some clever marketing stunt put together to help … Read More