Many corporations employ taste experts and do massive research with consumers to help them decide what new flavors to introduce. But DEW is putting that power into the hands of a select few. The 50 who convince Mountain Dew they are worthy to decide receive a limited-edition tasting kit… … Read More
Have you heard these terms? Funemployment, Paycation, The Unemploymentality?
“A new breed of “happily jobless” 20- and 30-somethings is forgoing the job hunt for travel, golf, and the beach, thanks to severance packages, unemployment checks, or parental largesse. Funemployment may sound “frivolous,” but this mix of “narcissism” and backlash against the corporate world is a statement about America today. … Read More
Unveiled at TED, Mission One is the worlds fastest electric production motorcycle. Mission One was Designed by Yves Behar of fuseproject for Mission Motors, a San Franscisco based company that seeks to, “Redefine the world of performance motorcycles” and “Prove … Read More
The definition of Power Plays™ can differ from culture to culture but, underneath the cultural differences is the same human need for esteem. For a growing number of Arab women, moving to the gulf and becoming a stewardess is an … Read More