I’m excited to see this documentary from R+I creative on Vimeo.

“INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion. and entertainment.” … Read More

Evian + Issey Miyake

The idea of borrowed brand equity is nothing new; people have been doing it for ages. But what’s refreshing is to see brands that have nothing to do with each other pairing up, and it’s partially why designer bottles is an interesting mix. You’re essentially getting a very accredited brand at a lower price. It’s part of why collaborations have been such a big hit in the past. … Read More

Re-Purposed Luxury

Something that’s been popping up recently, and quite a bit for that matter, is the concept of re-purposing older, no longer useful things as luxury items. Now I don’t mean the used pencils I have all over my apartment, or maybe digging bottles out of the trash, I mean something that tells a story. … Read More

‘Limited Editons’ Now Come In Store Size

Limited Editions have engulfed entire stores. … Read More

Say What?

Trying to keep up with teenage slang can make you feel old before your time. It’s always changing. But being “down” with it, knowing what they’re saying, and even using their favorite terms can make you feel pretty darn hip. … Read More

The Digital Ego

“When Everyone’s Super…No One Will Be.” This line is from one of my all time favorite movies, The Incredibles; and this statement goes beyond just having super powers. It speaks volumes on the digital ego, and how prestige works in an online world. … Read More

Let the Ridiculousness Begin

Remember the launch of the iPhone? About 2 months afterward we began to see the “overluxurization”(I think I just made up a word) of the outer casing seemed to exploding into a frenzy of who can overpower who. Well, now that we’re well being the iPhone’s glory days of diamonds and gold casing, it’s time to move on to the bigger and better way to show off. The iPad. … Read More

Pop Goes the Subculture

We all know Twilight is making some serious cash, and that everyone else is cashing in on the vampire craze too. But, what made it a craze, what came before it, and what’s coming up to battle the vampire out for box office and teen obsessive glory; when subculture and cult classics get re-spun into modern characters, anything can become a pop-subculture smash. Welcome to part one of a three-part look at the world of subculture pop culture. … Read More

A Headphone Connection

Silent Raves – they are kinda in the same realm of Flash Mobs, in so far as they are large groups of people who arrange to meet and start dancing in public at certain time.   The difference is that Silent … Read More

The Power to Decide

Many corporations employ taste experts and do massive research with consumers to help them decide what new flavors to introduce. But DEW is putting that power into the hands of a select few. The 50 who convince Mountain Dew they are worthy to decide receive a limited-edition tasting kit… … Read More