Artificial Product Scarcity

Note: Culturewaves has previously written about the concept of the “Mark-Up Economy” here. Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which … Read More

The Internet Rebellion

Before the internet, rebellious organization was a matter of phone calls, mailers and exposure on radio and television. Now, the internet has supplanted those mediums in all aspects. Social media, the chosen tool for change of the populous, has become … Read More

Space is Open for Business

Space may not be the final frontier, but it certainly is the next frontier. Companies are starting to develop ways to get their brands in space. Despite newly approved funding to the tune of $20 billion, NASA is already relying … Read More

The Markup Economy

For a few years now, something has been happening in the collectible and even gaming world that has given rise to a new secondary market for mainstream consumers: product scalping. There are people who stake out certain items and buy … Read More

Emerging Evidence: The New Underground

They sold their souls for cinnamon rolls. … Read More

Emerging Evidence: New Networking

Millennials are redefining how and why we network. … Read More

Why “Gangnam Style” matters.

You may only know about it as “the horse riding dance”, but despite the fact that things have been lost(and found) in translation of the song as well as people simply seeing it as crazy and forwarding to their friends, it’s all leading up to a potential K-Pop (or even South Korean pop culture) emergence in mainstream America. … Read More

What is exclusive these days?

What I’m starting to think about is how technology and convenience are truly watering down what “exclusivity” looks like. Comic-Con is an amazing thing to experience in person, don’t get me wrong; but at the same time with everything being uploaded and available for purchase on eBay doesn’t the exclusivity get watered down a bit? … Read More

Creepy Confectionery

I’m not a fan of horror and I don’t have a sweet tooth so these creepy creations don’t do it for me. However, I know soooo many people who would eat this kind of thing right up… Literally. Exhibit A: … Read More