The New Village

The old saying goes, “It takes a village to raise a child.” While that phrase may still hold up, the village is changing. New moms have more resources at their fingertips than ever in their friends, family, social networks, online … Read More

Context in Check

Nostalgia is a funny thing. I laughed at Gen Xers when their childhood was repurposed into kitschy gimmicks targeted at young, trendy millennials who were eating nostalgia up on an ongoing basis. But now, as we’re moving further into 90s … Read More

The Wrong Target

There has been much discussion about Gen Z as a demographic, and its widespread familiarity and use of technology—specifically the internet. Like others, we’ve written at length about the distinguishing characteristics that Gen Z exhibits. We’ve pointed out that Gen … Read More

New Moms are a Target

They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More

RNG Design

Automation has already proven to be the next stage of industrial and commercial expansion with manufacturers, food service operators, and distributors all adopting automation on some level in order to cut costs and speed up wait times. However, what happens … Read More

No, You Don’t Deserve a Cooking Show

For years I have been a late night baker. I’ve spent hours in a fiery rage watching batch after batch of royal icing fail, I’ve facepalmed and cringed as cakes fell flat and cookies burned to a crisp—I think my … Read More

Workshop Concepts: Eating Experiences

It’s fairly safe to say that most people have heard of the farm-to-table movement that has taken over the restaurant industry the past few years. So the question is, what now? Now that we expect to be served fresh, organic … Read More

Workshop Concept: Homogenized Entertainment

There has been something happening for a while in the world of video games: a broad, sweeping uniformity across different genres. … Read More

Emerging Evidence: Basic Living Wage

A basic living wage could remake American Society as we know it. … Read More

The Rise of Spy-Fi

The new people’s hero is the spy. … Read More