CultureWaves Q3: 2023: A Moon Odyssey

It’s not an optical illusion. Space really is closer than ever before. The physical distance might remain the same, but technological advances have closed the access gap between our Earth and the vast expanse of space. Governments no longer hold … Read More

CultureWaves Q3: Designer Genes

Designer Genes is a topic in our current quarterly report, which you can download here. My sister and dad have a favorite pastime—one that occupies them whenever they are together. On more than one occasion, I’ve walked in on them … Read More

CultureWaves Q2: Toxic Fandom

Toxic Fandom is a topic in our current quarterly report, which you can download here. The feeling of connecting with a movement, an entertainment franchise, or a trend can be a powerful experience when you become emotionally invested. The passion … Read More

CultureWaves Q2: Super Beyond Foods

Super Beyond Foods is a topic in our current quarterly report, which you can download here. When you hear the term “superfoods,” you might think of fresh vegetables, exotic fruits and hard-to-pronounce herbal ingredients found in a vitamin bottle. These … Read More

Gaming in The Era of Immediacy

To say expectations are high around E3 is an understatement. Everybody has their personal wish list of what they want announced by major developers, and, at the same time, every participant has a voice in the back of their head … Read More

The Cure

We can safely say I’m cured. For years I ran my life by ringtone. We had a house phone once upon a time, and even if my arms were full of groceries I would drop them all and run to … Read More

Wellness Hospitality

Living a healthier lifestyle is about diet and exercise, sure. What’s more, it includes how our environment makes us feel. The growing market of “wellness hospitality,” in which standard travel includes more than nutritious food, also gives us workout retreats … Read More

The New Village

The old saying goes, “It takes a village to raise a child.” While that phrase may still hold up, the village is changing. New moms have more resources at their fingertips than ever in their friends, family, social networks, online … Read More

Context in Check

Nostalgia is a funny thing. I laughed at Gen Xers when their childhood was repurposed into kitschy gimmicks targeted at young, trendy millennials who were eating nostalgia up on an ongoing basis. But now, as we’re moving further into 90s … Read More

The Wrong Target

There has been much discussion about Gen Z as a demographic, and its widespread familiarity and use of technology—specifically the internet. Like others, we’ve written at length about the distinguishing characteristics that Gen Z exhibits. We’ve pointed out that Gen … Read More