Liquid Stories

Consumer demand for experience in all things has led to consumers expecting experience in all things. The term “experience” is a little misleading, however, when it comes to beverages. When you hear the word, in conjures images of immersive, highly … Read More

CultureWaves Q2: Unique Partnerships

To view our Q2 Trend Report, click here. Facebook and L’Oreal just partnered to bring you virtual makeovers. Did your eyes stop at the seemingly odd combo of Facebook, a social media platform, and L’Oreal, a beauty and cosmetics retail … Read More

IoT (Internet of Toxicity)

From our Q1 2018 Report When something becomes “toxic,” it generally means a lot of infected, even poisonous, material has been dropped into it. Does your life today feel more toxic than it used to? If so, you aren’t alone. … Read More

The Future of Malls

A recent trip to the local shopping mall resulted in my friend and me standing in front of a sign that seems to encompass the current state of retail.   Storewide Sale, Everything 30-50% off   A similar statement was … Read More

The Cure

We can safely say I’m cured. For years I ran my life by ringtone. We had a house phone once upon a time, and even if my arms were full of groceries I would drop them all and run to … Read More

The Photo Era

Back in the day when food websites and blogs were popping up and people began posting photos of their food, art directors everywhere were saying, “Nooooooo” in loud laments. After all, they had built whole careers on the quality of … Read More

Building a Taste for Plant-Based Foods

When diners hear the words “plant-based,” several things can come to mind: lack of flavor, non-filling, tasteless, and even negative textural qualities such as “spongy.” Those who prefer meat as the main attraction of each meal might even picture a … Read More

Updating Privacy

If you are like me (and, trust me, I’m fairly normal when it comes to being a part of today’s consumer society) you are getting a lot of emails with the subject line something like: “We are updating our privacy … Read More

There Are Consequences

My parents raised me knowing the consequences. Yes, I could stay up late, but I still had to get up for school. Yes, I could dye my hair purple, but I had to face potential unemployment, depending on the policies … Read More

eSports Are Here to Stay

An interesting thing has been happening in eSports recently: they’re getting taken seriously. After years—even decades—of high-level tournaments, thousand-dollar prize payouts turning into million dollar ones, and streaming sites such as Twitch giving tournaments like Evo a broadcast platform to … Read More