CultureWaves Q3: Designer Genes

Designer Genes is a topic in our current quarterly report, which you can download here. My sister and dad have a favorite pastime—one that occupies them whenever they are together. On more than one occasion, I’ve walked in on them … Read More

The Evolving Experience of Shopping at Amazon

“Amazon’s push into trying to create a unique new retail experience may persuade other traditional retailers to begin organizing their products in a similar fashion, showing consumers what other consumers are attracted to, purchasing and yearning for—versus what the brand … Read More

CultureWaves Q2: Toxic Fandom

Toxic Fandom is a topic in our current quarterly report, which you can download here. The feeling of connecting with a movement, an entertainment franchise, or a trend can be a powerful experience when you become emotionally invested. The passion … Read More

CultureWaves Q2: Super Beyond Foods

Super Beyond Foods is a topic in our current quarterly report, which you can download here. When you hear the term “superfoods,” you might think of fresh vegetables, exotic fruits and hard-to-pronounce herbal ingredients found in a vitamin bottle. These … Read More

Liquid Stories

Consumer demand for experience in all things has led to consumers expecting experience in all things. The term “experience” is a little misleading, however, when it comes to beverages. When you hear the word, in conjures images of immersive, highly … Read More

CultureWaves Q2: Unique Partnerships

To view our Q2 Trend Report, click here. Facebook and L’Oreal just partnered to bring you virtual makeovers. Did your eyes stop at the seemingly odd combo of Facebook, a social media platform, and L’Oreal, a beauty and cosmetics retail … Read More

Are We Willing to Eat Cold Food

Growing up, it was perhaps the worst sin we could commit: getting to the dinner table late. OK, that, and spilling sugar. By the time I was in upper elementary school, my mom had returned to the outside-the-home workforce and … Read More

Plants: How a Hobby Became a Lifestyle

Looking around my open office space, there is a noticeable green glow from the encroaching living decor that is fed by several co-enthusiasts. Having plants in the workspace just does something to the overall feel of the room. The way … Read More

Inherent Loyalty

Remember high school, when you became friends with one person and suddenly had another friend or two because of them? It was our early exposure to “related loyalty,” where you loved one thing, and gained another. Loyalty has entered a … Read More

“Do Not Touch” is Dead

Putting my finger on what’s been missing. To be clear, I have a massive appreciation for art, but unfortunately have always found myself bored in silent, delicate museums with old paintings limited to a dull color palette. When I discovered … Read More