Category: Tide Reports

2.24.10_TRAvatar

Fuel Poverty Rising

In Britain, there are two factors seriously impacting the ability to pay the everyday fuel cost of living; rising unemployment and higher energy prices. Sound familiar? Those two factors are creating a similar class of fuel-poor people in the U.S.

2.17.10_TRavatar

You Snack, Girl!

Products that appeal to a female audience aren’t new, but the new Frito-Lay ads target women as, well, really feminine women. They show women looking in a mirror and seeing a cupcake, or talking about the new snacks and saying things such as, “These things are the best invention since the push-up bra.”

2.10.10_TRAvatar

The Wedding Cocktail

When it’s time to toast the bride and groom these days, more often than not they want the drink in the glass to be a one-of-a-kind cocktail mixed and named especially for them. And what could make a guest feel more a part of the wedding than being greeted by a server offering a special drink in “honor of the special couple.”

2.3.10_TRAvatar

Building a Face for Coke

One of the amazing new Waves we’ve discovered is the iBUILTit Wave-a testament to how creative people can be, and will be, once they decide to take matters into their own hands. A case in point is the Coca Cola Facebook page.

1.27.10_TRavatar

Tweeting Rage

Flying can be frustrating; we all know that. But now there’s a new, instant, and very satisfying way to vent the rage that comes from sitting in a stifling hot airplane for 2 hours and having the pilot announce, “We’ll let you know when we are cleared for takeoff.” You can tweet your hateful outrage right from your seat.

1.13.10_TRAvatar

The Nature Cure

Depression is up. Connection with nature is down. This modern schism is being reconnected by something called eco-therapy. People spend so much time in their heads doing email, texting, iPodding and iPhoning, it’s no wonder they feel cut off from the earthy, foundational feelings that come from interacting with nature and all the benefits that entails.

1.6.10_TRAvatar

The Pain of Perfection

If you’re like most people, getting the perfect bod might require the shedding of a few pounds. That being easier said than done, what pains would you go through to drop that unwanted weight? How about having a postage stamp-sized piece of mesh surgically attached to your tongue?

12.16.09_TRAvatar

A Comfort Food for Every Age

As 2009 winds down and heads into the wonderfully stressful holidays, what comfort foods are you going to turn to? According to a new trend-mapping report from the Center for Culinary Development (CCD), that depends on your age.